Ford Trucks, the global brand in the heavy commercial vehicle industry, is set to significantly strengthen its presence in the African market. As part of its ambitious international growth strategy, the company has officially launched its operations in Senegal by appointing Salvador Caetano Group as an importer. Operating in 43 countries in 3 continents, this new importership marks a key milestone in Ford Trucks’ commitment to bringing its robust product range and global service standards closer to customers across the continent.
Investment to power West African logistics
Announcement of the Senegal market entery is a strategic move designed to bolster Ford Trucks‘ footprint in the thriving West African logistics and transportation sector. Importers’ new facility will offer full-suite services, including sales, after-sales service, and spare parts, ensuring easy access and reliable support for local businesses and fleet operators. The primary objective of this expansion is to reinforce Ford Trucks’ presence in the African market and provide closer support to regional customers. This investment is expected to deliver a powerful solution partner to the region’s logistics and transportation industry, while simultaneously enhancing Ford Trucks’ brand awareness in Africa, in line with its global expansion goals.
Commenting on the strategic importance of the launch, Burak Hoşgören, Ford Trucks International Markets Leader states: “Our official entry into the Senegal market, is a critical step in our sustainable growth journey across Africa. This move is particularly important as it establishes our initial presence in a market with high growth potential. It embodies our vision of ‘Sharing the Load’ by not only providing high-quality, efficient, and durable heavy-duty trucks but also by offering dependable after-sales and spare parts services that businesses can rely on. Africa represents a market of tremendous potential, and our investment in Senegal underscores the significant importance we place on the region and its transportation sector. We are proud to contribute to the local economy and strengthen the operational capabilities of our customers here with our strong solutions.”
Global standards and local impact
Ford Trucks has ensured that the importership in Senegal and its service quality meet the brand’s global standards. Preparations, including structuring, establishing sales and service infrastructure, training processes, and operational readiness, have been fully completed in the lead-up to the opening. The official launch on December 13, 2025, represents a significant contribution to the regional economy and the transportation sector by facilitating easier after-sales services and spare parts accessibility.
The company’s presence is built on the proven quality, durability, and efficiency of Ford commercial vehicles, underpinned by an international product strategy centered on the promise of the best Total Cost of Ownership (TCO). Ford Trucks leverages its 60+ years of design and manufacturing experience, combined with market-specific product development expertise, to engineer the main components of its vehicles, including its all-new engines.
